An expert in understanding why people do what they do
Advisory Services
A psychological audit of pricing tiers and retention mechanics, identifying where structure is leaning on the wrong lever, friction instead of value, vague signals instead of specific ones, with concrete recommendations.
An assessment of existing training materials or a training programme, evaluating format choices against how people actually learn and retain, with a redesigned structure for one module as a worked example.
A focused expert review of your product's user experience: every flow, every interaction, every friction point.
This is for products where the visual design is solid but the experience needs an honest, rigorous outside perspective.
Committed to Measurable Impact
Eighteen years ago I started designing apps. Today I help businesses understand why people buy, learn, stay, and leave, and what to do about it.
Submit an Inquiry
Provide project details to receive a tailored engagement outline.